Customer Relationships
Engagement, satisfaction, retention, repeat purchase behavior, advocacy, and lifetime value.
The Relationship Capital Index™
Measure the strength of the relationships driving your business.
The Relationship Capital Index™ is a proprietary framework designed to evaluate the health, value, risk, engagement, and growth potential of the relationships across your business ecosystem.
It turns an invisible asset into a measurable score—giving leaders a clearer understanding of where relationship value is strong, where it is at risk, and where the greatest opportunities exist.
Measurable
Benchmarkable
Actionable
Strategic
82Excellent
DBDRx
Relationship Capital Management™
The Relationship Capital Index
Measure what matters most
Six Relationship Dimensions
A complete score across the relationships that create enterprise value.
The Index evaluates six core relationship categories, each contributing to revenue, resilience, loyalty, reputation, and long-term growth.
Prospect Relationships
Awareness, response, nurture, trust, sales readiness, and conversion potential.
Referral Relationships
Referral frequency, partner engagement, reciprocity, introduction quality, and influence.
Strategic Partnerships
Alignment, collaboration, shared value, reliability, opportunity flow, and long-term potential.
Community Relationships
Brand reputation, local influence, audience engagement, trust, and market visibility.
Employee Relationships
Alignment, engagement, retention, advocacy, experience delivery, and organizational trust.
Understanding Your Score
A clear benchmark for relationship health and growth potential.
Your Index score helps leadership prioritize action, compare progress, identify risk, and understand where relationship investment can produce the strongest return.
82Excellent
90–100
Category-leading relationship strength with highly developed engagement and compounding value.
Exceptional
75–89
Strong relationship performance with clear competitive advantage and meaningful growth potential.
Excellent
60–74
Stable relationship value with visible opportunities to improve activation, consistency, and retention.
Developing
40–59
Significant gaps may be limiting conversion, loyalty, referrals, and database performance.
At Risk
0–39
Relationship systems require urgent attention to reduce risk and recover overlooked value.
CriticalHow the Index Works
From assessment to a prioritized relationship growth plan.
The Index combines structured discovery, lifecycle analysis, relationship scoring, and strategic recommendations into one clear decision-making framework.
Assess
Review the database, customer lifecycle, relationship ecosystem, technology, and current processes.
Score
Evaluate the six relationship dimensions using consistent performance and risk indicators.
Diagnose
Identify strengths, vulnerabilities, dormant value, and high-impact opportunities.
Prioritize
Create a practical action plan for activation, retention, loyalty, advocacy, and revenue growth.
You cannot manage relationship value effectively until you can see and measure it.
Assess. Score. Diagnose. Improve.
Get Your Relationship Capital Score
Discover where your strongest relationship value—and greatest opportunity—exists.
Schedule a complimentary assessment to evaluate your relationship ecosystem, calculate your Index position, and identify the clearest next steps.